After almost five years of blogging, I have lots of mommy blogging friends. In fact, I think I might even be an honorary mommy blogger based on all of the emails I get from marketers that begin by saying, “Hi, Mommy!”
At any rate, I have a lot of love for the mommy blogging community. They all love their children, love parenting, in spite of it’s many challenges, and smell really nice. Actually, I don’t know about that last one but I like to think it’s true. Another thing about the mommy blogging community: They can mobilize like nobody’s business. The pain reliever, Motrin, found this out the hard way this past weekend.
For those of you who aren’t in the know, this past weekend they posted an on-line video ad about mommy’s who carry their children in slings or baby carriers. It’s condescending and makes flippant remarks about baby carrying being “trendy” along with a young, “Like-oh-my-gawd” 20-something woman’s voice that makes parenting sound like a chore. You can see the original ad here.
But this is where the story gets interesting. Using twitter and their blogs, mommy’s got pissed off and did something about their anger. They got Motrin to apologize and remove the offending ad within a matter of hours. The lesson? Don’t mess with mommies.
Mommies even started creating YouTube videos that spelled out their anger at Motrin. But today I found my favorite parody of the ad and just had to post it here. It’s about boob jobs so if you’re not used to seeing that here on my G-rated blog, then I apologize. But I got a good laugh out of it and I hope you do too.
Now, I’m off to take some generic ibuprofin for my soccer-related injury. Enjoy the video.
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