I am loyal – almost to a fault. I have stayed at jobs longer than I should have out of loyalty. I have used the same toothpast since 1994 – mostly out of loyalty. I also go to the same Starbucks – even though it’s a little out of the way because it has a Cheers-like atmosphere – the place where “everybody knows my name.” There will be a new Starbucks opening up one block from my work and I probably won’t frequent it because loyalty counts.
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